Designing merch for CYM is 100% pure fun. There’s really no other way to put it. We were given full creative freedom and we just ran with it like a kid who was told he could colour on the walls. That’s when we created the CYM N3RD B3Ar mascot as part of a t-shirt line. We also designed a shirt for their “Awaken” Fall Retreat. We wanted to produce a tee that people would want to wear. Period. Not just to youth events, not just to church. Wherever. Wearever™. That’s what we called it, or that’s just what I’m calling it right now.
Fall Retreats can be turning points for students, memories are packed in heavy too, so we chose words that reflected the retreat to strip up those memories. And of course we can’t forget the silicone wristbands. The die-cut “We Chase After Love” is definitely our favourite. The “Light in the Dark” wristband was created for a special youth night to encourage students to be the change in the world, to be light in dark places. The wristband of course glows in the dark too, so it really reflects that concept rather fantastically.